Erupting with good ideas

From tackling a triathlon to taking on Taupo’s competitive café industry, Scott and Kim Forsythe both enjoy a good challenge.

The dynamic duo have hit the ground running since swapping corporate jobs in busy Auckland to run Eruption Café, nestled in a cozy corner in Taupo’s Suncourt Plaza.

The pair came down from Auckland in 2013 for Scott to take part in a half Ironman competition and immediately caught the Taupo bug.

“We thought it was such a nice place to live and went home to research businesses for sale,” Kim says.

The pair decided to indulge their passion for good food and buy into the café business, snapping up the Eruption Café from former owners Roger and Gemma.

A little off the beaten track in Taupo’s Suncourt Plaza, Eruption’s location away from Taupo’s main shopping precinct has been one of their biggest challenges and the pair have worked hard to promote their café to visitors and locals.

“I don’t honestly think this area is marketed very well in Taupo,” Kim says. “A lot of people come to town and don’t know this area exists.”

Scott counts some 26 cafes in Taupo, including bakeries, so the pair says competition is stiff, which pushes them to keep dreaming up innovative ideas to capture traffic to their café

In tune with Scott’s passion for endurance sports, Kim has created a carefully selected café kitchen stocked with tasty and health-conscious treats, bound to bring out the sports buff in all of us.

She credits their success to a combination of self-made marketing strategies, including tapping into the local hotel and health/sports industries and using Scott as a moving marketer tool as he competes in a multitude of endurance events decked out in Eruption-branded clothing.

“We have captured the gym and sports markets and we attract people who care about what they eat and who want good quality fresh food,” Scott says.

A former corporate IT manager, Scott took up endurance sports after gastric banding surgery helped him get off the couch and out into the great outdoors.

“In 2011 I weighed 150 kg, and three months after my surgery I did my first marathon,” he recalls.

Since then he has some 20 marathons under his considerably tighter belt and the pair say Taupo’s outdoor lifestyle and friendly local community has made it a great place for them and their two young sons to call home.

These new kids on the block appear to have found their feet in Taupo’s competitive business environment and over the past 18 months under Scott and Kim’s ownership, the Eruption Café has evolved to become a favourite dining spot for many Taupo locals.

“We’ve made a name for ourselves as the ultimate sports café,” Kim says.

And as Scott heads out the door to continue his training for Ironman NZ 2015, Kim is hard at work dreaming up more innovative marketing concepts.

From bean bags in their sunny courtyard for summer to face painting, balloons and kiddie art packs, it’s clear the team at Eruption Café will keep on bursting with good ideas.

www.eruptioncafe.co.nz

 

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