Barry Loggenberg and his wife Kristin regularly visited Taupo “to escape the toil of Auckland”, as he
describes it. The couple often thought about transferring their entire stamping and branding
business, Stamps Plus Ltd, down there.
“We dreamt of this idea of getting a better, totally different lifestyle,” says Barry.
Last year the company completely reset the way it worked and became more digitally
focussed. Soon after a key staff member, Gordon Smith, and his partner indicated a strong interest
in moving to Taupo.
This was all the Loggenberg’s needed. Having discovered Enterprise Great Lake Taupo (EGLT) while
researching the region, they got in contact and several months later in July 2017 they relocated their
entire operation to Totara Park in Taupo.
“Had it not been for EGLT’s help I don’t think we would have done it,” says Barry. “Their whole
structure and mechanism is very first world. They had a strong network of who to talk to for real
estate, business advice and more and their resources were very good…They made us feel like we
Barry says Taupo’s central location and good links north and south, plus its network to the coast
means his products move quickly and compete with international markets easily. “It’s a very good
distribution centre,” he says.
Five months on from their move the couple feel they are finally settling in enough to really start
enjoying what Taupo has to offer. They now regularly go out walking and cycling together as well as
“We are over the moon being here. Whether it’s just our attitude, whoever we meet be they retail
or café staff, everyone is so nice. The pace of life is slower here, Auckland is such a hot pot at the
“Once we’re completely settled and have employed Taupoites and expanded production, we want
to tell other people in Auckland that there’s life outside of Auckland,” says Barry.